Having been in the underwatercamera
sales-and-repair business
for more than 23 years, I was
often asked, "Why doesn't someone
make a watertight single lens
reflex (SLR) camera that doesn't
need a housing?" My answer was
that the complexity of the design
would make it far too expensive to
manufacture, to maintain, and to
repair if flooded.
Some three years ago, however,
underwater photographers were
introduced to the world's first
amphibious SLR camera with watercontact
optics. The Nikon RS was
supposed to be the machine that
any diving photographer would
give his right leg to a shark to own:
great viewfinder, slick styling,
total automation, solid feel. It was
also the world's most expensive
point-and-shoot autofocus and
autoexposure camera. It was
awesome. It made my palms sweat
just thinking what I could do with
such a machine.
Suddently, three years later,
it's history. What went wrong?
Why no more RS?
The Market Bear
Knowing the answer before the
question was out of my mouth, I
asked Frank Fennell, head of
Nikon's underwater marketing
division. "Sales are flagging," he
told me, "and we'd have to raise
the price considerably to keep it in
production. We don't feel the
market will bear such a price
increase."
Unfortunately, my preditions
had been right. The first worm in
the apple of Eden was that the
awesome RS came with an equally awesome price tag. One body, a
couple of lenses, two strobes, and
all the peripherals quickly added
up to $10,000 or more -- not
exactly a mass-market item.
The RS proved expensive to
service as well. It required meticulous
owner upkeep and assembly.
Without annual service costing
$300 or more, the camera was
almost sure to leak or flood. One
client merely pinched a small bit
of grit on the door seal and
experienced a full flood of both
the body and the macro lens. His
repair bill came to $1,800.
The camera's biggest Achilles
heel was the design of the back
door and the lack of secondary
seals inside the main shell. If the
back door is open or the main
seal fails, the mainframe, packed
full of electronics and hundreds
of tiny moving parts, is vulnerable
to the slightest amount of moisture
and will cease to function.
Last of the Species
The question is no longer why
don't they build one, but either
(1) What do I do now that I own
one? or (2) Should I buy one
while there are still a few left?
The way I see it, the RS is now
a dead-end system with a finite
life span -- no new lenses or
accessories, a limited supply of
replacement parts. Camera
manufacturers make their money
building and selling new cameras,
not fixing old ones. Once a camera
is discontinued, manufacturers
don't devote much productionline
time to making parts for
cameras they no longer sell; most
stop after two years.
Don't expect to see the RS
resurrected. Nikon distributes
watertight housings for many of
its most popular standard cameras,
which they sell by the millions;
they're not likely to market a
dedicated underwater camera
that will sell only in the thousands.
For the same reason, the Nikonos V
system may be vulnerable as well.
As far as I can tell, they have no
plans for revamping it anytime in
the near future.
Geoffrey Semorile
Camera Tech
San Francisco
Gotta Have It?
The RS is the only self-contained
underwater camera with true watercontact
optics. It's a fine tool in
the right hands. If you're one of
those who can't live without it,
you can still pick up a couple for
future use or spare parts.
Direct Focus
http://www.direct-focus.com/
RS camera body $3,428
50mm f2.8 lens $1,488
Calumet Photographic
800-225-8638
RS camera body $2,595
(out of stock)
50mm f2.8 lens $1,289
Helix
800-33-HELIX
RS camera body $2,895
(on order)
50mm f2.8 lens $1,250