Remember when there was only one dive magazine?
Or maybe two? These days, highly focused new
dive publications seem to be coming out all the
time. One of the latest is Shark Diver, which calls itself
"not just another dive magazine ... a way of life!"
Editor-in-Chief Eli Martinez sounds ecstatic about his
new venture: "I get to shark dive and bring together
shark junkies from around the world," he wrote in a
recent issue.
Published in Alamo, TX (shark diving capital of
  the great Southwest), the bimonthly slick has featured
  photo essays and articles from some big names in the
  underwater world, including Walt Stearns, Marty
  Snyderman, Eric Hanauer, and Stan Waterman.
  Reader photos and stories are welcome as well.  
So far the magazine has garnered support from
  advertisers such as Whites Dry Suits, Walker's Cay, Sea
  Vision, Zeagle, the Aggressor Fleet ... even Dos Equis
  beer. But a lot of the pages contain house ads for
  merchandise or expeditions being marketed by the
  magazine, which has formed its own dive club. The
  club's first outing is a sand tiger shark expedition out
of Morehead City, N.C., on August 30-September 2. 
 The cover story in
  the most recent issue features
  whale sharks in the
  Galapagos. Other articles
  cover great whites at
  Guadalupe (200 miles
  southwest of San
  Diego), the dogfish of
  British Columbia, shark
  week in Palau, a Shark
  Research Institute tagging
  project in the Sea
  of Cortez, scalloped hammerheads at Costa Rica's
  Cocos Island, blue shark diving in New England,
  and tales of shark encounters by photographers Jim
  Abernethy and Doug Perrine. Some contributors,
  such as Abernethy and Neal Watson, are featured in
  ads as well, which makes one wonder how objective
  their reporting might be.
The cover story in
  the most recent issue features
  whale sharks in the
  Galapagos. Other articles
  cover great whites at
  Guadalupe (200 miles
  southwest of San
  Diego), the dogfish of
  British Columbia, shark
  week in Palau, a Shark
  Research Institute tagging
  project in the Sea
  of Cortez, scalloped hammerheads at Costa Rica's
  Cocos Island, blue shark diving in New England,
  and tales of shark encounters by photographers Jim
  Abernethy and Doug Perrine. Some contributors,
  such as Abernethy and Neal Watson, are featured in
  ads as well, which makes one wonder how objective
  their reporting might be.  
Still, if you're one of those folks who calls in sick
  during Shark Week on TV and you just can't get
  enough of your favorite subject in the other dive
  magazines, give Shark Diver a go. It's $19.95 for a
  year's subscription and can be ordered on the website
  (www.sharkdivermag.com) or by calling (956)
  782-7969.