Last month we reported that scuba equipment
manufacturers honor warranties only on gear purchased
through authorized dealers. To compete, some unauthorized
gray marketers like Leisure Pro offer their own
warranties. But either way, warranties on life support
equipment require annual servicing, so we wondered how
important they were to recreational divers.
To find out, we queried more than 15,000 divers about
their Internet and warranty experiences and received
more than 500 responses. From this sizeable — but not
scientific — sample, it seemed as if Internet buyers were
about as satisfied — or sometimes dissatisfied — as store
buyers.
Subscriber Jim Aichele (Rolling Hills, CA), who
ordered a SeaQuest Libra BCD from Leisure Pro for his
wife, received a model with one dump valve, not a newer
model with an extra valve on the right shoulder. After
diving in Indonesia, says Aichele, “we saw the need for
the second dump valve and contacted Leisure Pro.” They
were told to return the used Libra, and four weeks later
received a newer model with the extra dump valve “at no
added cost.”
But some divers such as Marcia Smullen (Big Sur, CA),
complain that Leisure Pro should disclose more clearly
the gray market warranty issue. She says, “It’s a little late
to find out the factory warranty is invalid after you’ve purchased
a product from Leisure Pro and used it.”
Of course, manufacturer warranties are available from
the Web sellers that are authorized dealers. Some, like
diversdiscount.com, sweeten the deal with its own guarantee,
which back all products against defect for one year,
even if the manufacturer’s warranty is shorter.
This is not to say that Leisure Pro or any other online
seller offers better service than dive stores. The point is
that the reputable companies offer service, and where
dive stores once had the advantage over the Internet, that
too is disappearing.
Are Warranties Worth It?
Many divers consider warranties essential when buying
high-ticket items. As subscriber David Israel (Lee’s
Summit, MO) puts it: “Two pieces of all but identical
equipment, which would you choose, the one with a sixmonth
warranty or a two-year warranty? It appears to me
the manufacturer with the better warranty is telling us
it builds a quality product that lasts and they will stand
behind it.” Perhaps, but shorter warranties don’t cost a
company as much as a longer warranty, so it’s a way to
keep the price down.
I can’t justify $50-$100 per year to keep my
regulators inspected/repaired to maintain the
warranties. I just bite the bullet and pay for it
when something needs to be repaired/replaced. |
Jesse Scott (Atlantic Beach, NC) summed up a frequently
expressed attitude: “I consider warranties when
deciding between brands . . . However, this is mainly for
the major investment gear — BC, regulators, computers.
For the rest of it, variations in warranties are not going to
have a significant impact on the purchase decision.”
However, in one of our surveys of 7000 Undercurrent subscribers, more than half who responded found warranties
of little or no importance, for a variety of reasons.
Says Australian Web shopper Leslie Smith: “Warranties
run out before any equipment I have has had trouble.”
Chris Pacitto (Fort Myers, FL) agrees: “I have never had
to have life-support equipment serviced under warranty
... I buy high-end equipment and keep it for less than five
years.”
Pacitto and other divers are put off by the cost of
maintaining a warranty (generally, annual shipping and
labor). It seems strange to Pacitto “that I’d have to pay
for shipping to get a pair of defective fins replaced under
warranty. Next time I’ll buy a different brand.” Roger
Barlow (Jacksonville, FL) finds, “I can’t justify $50-$100
per year to keep my regulators inspected/repaired to
maintain the warranties. I just bite the bullet and pay for it when something needs to be repaired/replaced . . .
what does a lifetime warranty do for you if it costs you
enough to buy new in a few years just to maintain the warranty?”
In the March 2005 issue of Undercurrent, we examined
the need for annual regulator servicing and concluded:
“Could it be that this is more essential to a dive store’s
bottom line than to diver safety? Equipment servicing
helps keep that traffic and money coming in.”
Subscriber Bill Conklin (Newburgh, NY) notes, “The
value in getting a stout warranty is dependent on the
company remaining in business and parts being available.
It’s unusual for a firm to maintain parts availability for
more than five years. The financial penalty for the warranty
value-add purchase makes it more attractive to go
discount and just replace the item every few years.” That
brings to mind Dacor. Several respondents complained
that Mares – which bought Dacor in 1999 – doesn’t repair
their old regulators. Sure, they can participate in a Mares
upgrade program that allows owners to trade up to a
choice of Dacor or Mares regulators at prices better than
any online price – but that’s not what they expected or
wanted.
To keep a warranty in effect at each anniversary
of the purchase date, a diver must
bring the product to an authorized dealer or
send it to the manufacturer along with proof
of purchase and product registration. Many
readers complained that this was unnecessarily
inconvenient. As Chris Cubbison (Cincinnati,
OH) put it: “I can go for more than a year
between dives and always find that I have missed my
annual service date when I finally do assemble my gear
for a dive.”
Of course, any warranty work is only as good as the
tech rep who performs it. Mark Male told us he bought
four regulators from Leisure Pro for his wife and kids,
noting that the regulators “all had serious problems with
free flowing in the first 20 dives.” He sent them back
twice, but the free flowing continued. Says Male, “It took
a month each time before I got them back; you burn a
dive season very quickly that way.” When he got no satisfaction,
says Male, “I was forced to move on and find a
reputable place to buy my gear.”
But local shops are hardly error-free, either.
Subscriber David Hahn (Austin, TX) reported: “I have
had three local Scubapro dealers make mistakes on servicing
my MK20/S600, MK10/D350, and Air 2. I have
been motivated to find tools, parts, and information, and
undertake this endeavor myself. I simply refuse to pay
$30-$35 labor per stage, plus parts, for faulty service.”
Last year Fred Good, then proprietor of St. George’s
Lodge in Belize, told Undercurrent: “The statement most often heard after regulators fail (free flow) is, ‘I just got
this back from the shop!’”
When local shops prove less than cooperative about
service issues, divers like John Zimmerlee (Marietta, GA)
prefer the anonymity of sending their gear off for servicing.
He reports, “I’ve been hassled when I return defective
items to the brick-and-mortar store, but seldom when
I return it to a web store.”
One advantage of a manufacturer’s warranty is product
registration. As stated on www.scubatoys.com, “If the
equipment is not covered under a manufacturer’s warranty
— not only would you have to pay to get your product
fixed . . . you might never know there’s a problem!
And at a depth of 100 feet with a faulty regulator or failed
BCD, you will probably not say to yourself, Yeah . . . but I
saved a few bucks when I bought it . . . If purchased from
a reputable dealer with full warranty coverage, registered
owners of these items were notified —- tracked by their
warranty information on file with the original manufacturer
— and problems corrected.”
Products purchased through Leisure Pro can’t be registered,
so owners don’t receive alerts from the manufacturer.
However, Leisure Pro’s website lists recall notices
from the U.S. Consumer Product Safety Commission, and
Leisure Pro e-mails them to its own customer database.
While many divers prefer to purchase gear with a solid
warranty, many if not most divers don’t see warranties as
the deciding reason to choose one brand over another.
Subsequently, it doesn’t seem that there is a competitive
edge for a manufacturer to refuse to honor warranties
from unauthorized Web sellers or to argue that one
should buy their gear in a dive store to maintain the warranty.
It’s a dying sales model.
In our next issue, we’ll look ahead to see how some stores use the
Internet to their advantage. And why some dive stores will survive
and while others won’t.