On a baited shark dive during the seasonal sardine
run this summer at South Africa's Aliwal Shoal, Paolo
Stanchi, a 22-year-old American research diver, became
part of the food group. He was bitten by a 10-foot-long
dusky shark, and his left leg and both hands were badly
mauled. (The boat captain saved his life by stemming
the flow of blood, and Stanchi was airlifted to Durban
for surgery).
What made the sharks go after Stanchi? Blue
  Wilderness, the dive operator, believes it was his fins.
  Stanchi was wearing split fins with grey and black
  stripes, and Blue Wilderness owner Mark Addison says
  the shark apparently bit at his fins in a case of mistaken
  identity, thinking they were really a small shoal of fish.
That's why Jim Abernethy, who runs his Scuba
  Adventure shark dive trips in the Bahamas, recommends
  his divers don't wear split fins. "They're easier
  to swim with but you have to kick more. You have to
  kick faster to get the same speed as when wearing normal
  fins. That means more movement, and that attracts
  sharks. The faster you fin, the more you look like prey,
  and sharks come in to investigate." And on a shark
  dive, the last thing you want to do is to attract attention
  to yourself."
Ralph Collier, head of the Shark Research
  Committee and author of Shark Attacks of the 20th
  Century, says the shark might have struck Stanchi's fins
  because they were closest to it when approaching the
  bait. "Sharks frequently bite limbs before [they bite]
  the torso, especially in the case of divers, because they
  are more readily available to the shark as it nears the
  subject. Further, I would assume that the vibration
  patterns emitted by the split fins is different than that
  produced by a natural prey, the sardines. Therefore,
  additional motivation could have been the difference
  between the fin and prey vibrations, and not that they
  duplicated one another."
Both Collier and Abernethy say the case of 'mistaken
  identity' is overemphasized. All pelagic sharks have
  good vision. If they didn't, they wouldn't be such great
  hunters - - and far more humans would have ended up
  as shark food by mistake. "In clear water, they'll realize
  what you are before they get there," says Abernethy.
  "And they definitely don't want us."