When diving as a sport emerged in the mid-1950s, almost
all equipment had to be created from scratch or modified
from similar activities such as surfing (think fins and wet suits).
Because diving was a fringe-interest sport, the spark of innovation
had to come from within since no real money from outside
the industry was streaming into development. Like skiing or
mountaineering, diving derived its biggest and best ideas from
a cadre of committed, hardcore, first-generation innovators who
pushed equipment design, technique and training protocols
largely from their own desire to advance the sport. By the time
I started diving in 1959 at Key West, new divers could wander
into a handful of dive shops and purchase off-the-rack masks,
fins, snorkels, tanks and regulators. The choices were few but
the stuff worked pretty well for the most part.
In the 1960s, manufacturers and training agencies emerged
that began to bring professionalism to the forefront. This
fueled some spirited competition that helped drive innovations. When Dick Bonin and Gustav Della Valle founded Scubapro
in 1963, no one knew it would become the most innovative
diving company for nearly three decades. In the 1970s alone,
they introduced the Jet Fin, the revered Mark V regulator with
a flow-through first stage piston that dramatically improved
breathing performance underwater, the first low-pressure BC
inflator, the first silicone masks, the first analog decompression
meter, the first integrated inflator/second stage device, and the
venerable wraparound style BC called, simply, the Stabilizing
Jacket.
Meanwhile, other companies came up with their own
versions of equipment breakthroughs in wet suits, dry suits,
diver propulsion vehicles, underwater camera housings and
strobes, depth gauges, submersible pressure gauges, and a long
list of accessory items that divers scrambled to buy.
Meanwhile, retailers adopted vastly improved methods
of training divers from early national certification agencies.
Standardized certification smoothed out regional differences and by the early 1970s, training no longer consisted of a handful
of lectures, a few pool skills and a single “check out” dive
in the ocean or a quarry. The macho methods that tended to
exclude women, older participants, and all but the most athletic
were modified to bring a wider audience to the sport. Divers
became more confident, better trained and wiser about safety.
In the 1980s, diving grew rapidly, sparking a revolution in
manufacturers. Every show put on by the Diving Equipment
& Marketing Association (DEMA) saw the introduction of new
equipment previously unimaginable. Diving travel matured
with the first modern liveaboards, exotic resorts and access to
remote regions of the world’s best diving that had been previously
accessible only to filmmakers and photojournalists.
The first modern electronic diving computers introduced in
the early 1980s meant that divers would be free from the limitations
of square dive tables and allowed on-the-fly dive planning
in real time. Even so, some conservative industry members
condemned computers and just about every innovation that followed.
By the late 1980s, a bitter schism developed over whether
diving computers, nitrox, technical diving, etc. should even
be allowed in the sport. Further controversy raged about the
supervision and control of experienced certified divers. Some
places like the Cayman Islands implemented absurd rules that
limited all divers to precise shallow depth limits and prohibited
independent diving completely. This policy of setting the bar
for all divers to the ability of the least experienced spread and
participants reacted strongly. Diving magazines took sides with
thinly veiled agendas based on pleasing advertisers.
Eventually, diving consumers voted with their intellect
- - and their wallets. Resorts that restricted experienced divers floundered. Skin Diver magazine was sold as its “advertorial”
business model crumbled and it folded a few years later. Even
the Divers Alert Network (DAN), which had allowed its executive
director Peter Bennett a soapbox on which to oppose just
about every new idea that came down the chute, removed him
and installed a refreshing policy of objective discourse based on
actual scientific, medical and field evidence. Diving computers,
nitrox, technical diving, and other innovations became mainstream.
Suddenly, controversy stopped. It seemed Bennett’s
ouster from DAN nearly a decade ago was the equivalent of the
last dinosaur’s demise.
Do We Really Need Another Model of Split Fins?
Today, diving is still in its second generation. The leaders
of the first generation are in their late seventies or eighties and
many have passed on. Those of us who were part of the second
generation of diving entrepreneurs are pushing 60. Many have
cashed out and moved on, and with some of the best minds opting
out, industry leadership has suffered.
I’ll turn 58 this year, too young to become an Andy
Rooney-like curmudgeon, but I lament the days when manufacturing
companies were run by real divers. What happened
to the spirit of innovation? Have we run out of new ideas?
Where are the new products that should be emerging from
this exciting technological period? There has to be something
more original than being able to listen to your iPod underwater.
Most of the innovations achieved in the last five years
are in applications of digital photography, and these have
largely been borrowed from the camera technology industry.
Sure, photography has been responsible for both creating new
interest in our sport and keeping existing divers fired up and active. But where are the real next-generation innovations in
diving equipment?
Where’s the next revolution in thermal protection? How
about workable submersible tracking devices employing EPIRB
and GPS locators for missing divers? Can’t we do better at
downsizing equipment packages for use in warm-water regions?
What happened to affordable advances in rebreather technology?
And how come my fins wear out in a couple of years, when
I still have a pair of old 1970s Jet Fins on a shelf with about
10,000 dives on them that may never give up the ghost?
It seems that the industry is engaged in a lackadaisical era
of “tail-chasing” each other’s products without any real advancement.
I mean, do we really need another model of split-fins?
This “design breakthrough” may be the single biggest joke perpetrated on the diving consumer since someone tried to
sell “buddy mirrors” back in the early 1970s. These gadgets
attached to your tank pressure gauge or console so you could
look over your shoulder to see where your buddy may have
wandered off to or if he had been eaten by a marauding predator
(a huge concern in the era of bang-sticks and shark-darts).
Yes, split fins are easier to kick. So are your bare feet. But
if you want to go up-current or catch up with the disappearing
whale shark, you want fins with some “oomph” that will do the
work. Meanwhile, a new crop of divers buy these ridiculous
things and then wonder why they can’t swim back to the boat
when a little surface drift appears in opposition to their intended
path. No one had that problem with Jet fins.
New Technology Should Mean More Affordable Gear
We live in an age of advancement in component resins,
plastics and polymers that lessen weight and add strength and
durability to fins, masks, BCs, wetsuits, etc. We have minuscule
semi-conductors and micro-chips, almost endlessly variable
algorithms for decompression computation and dive planning,
but all that comes out the door is another version of the same
stuff that was cutting-edge back in 1996 when I was running
Uwatec. We led the world in diving computers then by integrating
tank pressure transmitters to display screens, and added
adjustable conservatism to deco models based on ascent rates,
breathing workload and predicted skin temperatures, as well
as programmable oxygen mixes. Computer screens displayed
more vital information in larger fonts so middle-aged geezers
could actually read them without bifocals. That wasn’t bad
back then, but hell, we should have a computer by now that
has an EPIRB, sonic alert, GPS, and an iPod built in. And just
maybe it wouldn’t cost over $100 for a damn battery change.
Is there no way that a regulator can be simplified into a
package that integrates with a BC so everything doesn’t dangle
in a mess of hoses trailing beneath, behind or elsewhere? Why
is it that Atomic seems to be the only company that can manufacture
a regulator with a lifespan longer than bananas on your
kitchen sink?
While high-definition televisions and DVD players have
dropped nearly 70 percent in price in the past three years and
almost every new car comes with a navigation system option at
an affordable rate, the diving industry can’t seem to utilize the
same technology applications to make gear more affordable --
and thus entice more people into the sport -- without the sometimes
staggering initial price investment. So consumers opt for
other pursuits that cost less. No wonder diving certifications are
down and the sport is withering in participation.
Why can’t agencies and companies communicate database
information with each other in order to share the consumer
who takes a class with a magazine, a travel operator or a
camera vendor? Oh no, those customers are sacrosanct,
proprietary and are never to be shared with another entity,
lest a potential sale be lost to a competitor. If DEMA would
sponsor a consolidated database that could be accessed, how many more customers might buy things, go on trips, read a
magazine, attend a dive show event, or access an online information
site with tips on how to refine their photo technique?
Or go see the latest Howard Hall underwater IMAX film with
their family and get so turned on that they sign up for dive
training? We would then come full circle and the training
agency gets a new customer, along with the store that provides
the lessons. That moves a sport forward and keeps the consumer
informed and excited.
In today’s global economy, competitors are no longer limited
to a 10- to 15-mile radius. The Internet changed the playing
field and today’s consumer in Oklahoma is just as likely to
make a purchase from a New Jersey, Florida or California vendor.
Or even Europe or Asia. Dive businesses better get used to
it - - information cannot be limited to the neighborhood dive
retailer anymore. Use the technology, don’t whine about it.
“These Kids Today” Are the Next Innovators
I made it my practice in the professional diving industry
to embrace innovation and technological advancement. It was
good business to be on the leading edge whether in manufacturing,
training, resorts, liveaboards, publishing or even writing
the occasional piece for Undercurrent that tried to articulate
objective assessments of various controversies. Now it seems the
naysayers have faded away and left a playing field unfettered
by their past obfuscation and deliberate misinformation campaigns.
By all reasoning, we should be enjoying a renaissance
in diving with all the current tools at our disposal. But I’m still
waiting to be impressed.
Now this might sound like a snarky lecture on “these kids
today” and “the good old days” but these kids are the next real
innovators, having matured in an age of almost incomprehensible
tools of knowledge and empowering information. The key is
getting them interested in diving. And this is where the current “leadership” of the diving industry needs to step up. Diving
is in decline as a sport. It has not acted decisively to attract
today’s youth and has thusly undermined the sport’s growth.
The active diver is an aging demographic. We need the teenagers
and 20-somethings in diving. Their intellect and enthusiasm
should not be limited to designing the next computer game.
I’m not optimistic that the current leadership is up to the
task. About the only real diver left running a big manufacturing
company is Oceanic founder Bob Hollis. And he’s just turned
the corner on 70. Too many are largely run by accountants or
others who only get their hair wet when they take a shower.
Look at what happened to the once proud Scubapro line when
the corporate suits decided to oust founder Dick Bonin; they
haven’t produced a noteworthy product since. We need more
leaders with saltwater in their hair -- and the vision to mentor
the next generation of diving’s leaders.
The future of diving needs a proper generational hand-off,
just like the baton in an Olympic relay race from one runner to
the next. And the dive industry cannot afford any drops. I hope
to see a smooth pass and the race continue. Then we can all
take pride again as diving progresses into its third generation.
The challenge lies with the current “leadership” to let the new
players on the track and give them the coaching to succeed. If
the industry is to regain its health, we have no other choice.
Bret Gilliam was the founder of TDI/SDI training agencies,
Chairman of NAUI, CEO of Uwatec, and publisher of Scuba Times,
Deep Tech and Fathoms magazines. He also operated Virgin
Diver, one of the first Caribbean liveaboards, and ran Ocean Quest
International, a 500-foot cruise ship dedicated to divers. He currently
lives on a semi-private island in Maine. His most recent book is Diving
Pioneers & Innovators: A Series of In-Depth Interviews. He
can be reached at bretgilliam@gmail.com.